WordPress blogs are one of the most popular ways of getting a website or blog online. This is due to the fact that there are thousands of plugins and themes to download, many free. While it is easy to get up and running using WordPress, there are mistakes you might make that could ruin your chances of ranking high on search engines. With this in mind, we show you some of the biggest SEO mistakes you could make in WordPress, so read on.
Why SEO is so important
Everyone who builds a website wants that site to get millions of visitors each month. Many would be happy with a few thousand each month when first starting out. However, first, you have to get your site noticed and you can do this by having it show up on Google search.
Unfortunately, this is not as easy as it sounds as after all you have competitors, unless you have a totally unique product or service. SEO is one way of getting your website ranked on Google so it is important not to mess it up. With this in mind you will want to avoid the SEO mistakes below.
Avoid duplicate written content like the plague
Putting duplicate written content on your website is one of the biggest SEO mistakes that you can make.
Duplicate content, which means content that you have copied and pasted from other websites, is a big no-no in the eyes of Google and it can damage your rankings in the search engine for a long time.
Another reason you should not copy and paste content is that it could see you having a day in court and being sued for plagiarism.
Not only should you ensure that all content on your website is unique, you should also try to avoid duplicate H1 tags. Again, Google sees this is bad light.
Hire a professional copywriter to write you high quality unique content and you boost your chances of obtaining coveted spots on the first search page.
Can Google crawl your website
One reason your blog or site might not be ranking on Google is the search engine having issues crawling your site.
If you have your site hosted on WordPress make sure that the box is not ticked that says, “Discourage sites from crawling”.
There might also be an issue with the robots.txt which stops search engines such as Google from crawling your site, so check this out or have your webmaster do it for you.
Keep a check on issues with website status
Google provides a free tool for you to check the status of your website and find out a whole host of things, including how many webpages are indexed. It also tells you if there are any issues with your website and you can find information about how to fix those issues.
Keeping an eye of this is essential as many people fail to take advantage of this free tool and this is one of the big SEO mistakes that you can make.
Meta tags are important to your SEO
Meta tags are a very important part of your SEO strategy and should not be overlooked.
If you create Meta tags, it stops Google from automatically assigning them based on queries, which can lead to your site being mismatched and you losing out on the right query searches.